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Privacy policy

This policy explains which personal data Incrementi AS processes, why, who we share it with, how long we keep it and what rights you have.

Last updated

This is a translation of the Norwegian privacy policy (personvernerklæring). If the two versions differ, the Norwegian version applies.

In short

  • Incrementi AS is the controller of the personal data described here.
  • We use the data to reply to enquiries, work with clients and partners, run the website and – only if you consent – for analytics and marketing.
  • We never sell personal data.
  • You can change your cookie choices at any time, ask for access, correction or erasure, and complain to the Norwegian Data Protection Authority.

Who is responsible

Incrementi AS (org. no. 930 168 408), Dronning Eufemias gate 26, 0191 Oslo, Norway, is the controller for the processing of personal data described in this policy. Incrementi is part of 99X Group.

Send privacy questions and requests to exercise your rights to espen.slyngstad@incrementi.no, or call +47 934 00 825. You can also write to us at the address above. We are not required to appoint a data protection officer and have not done so; requests are handled by management.

What this policy covers

This policy applies when you visit incrementi.no, contact us, receive information from us, or are a contact person at a client, supplier or partner.

When we process personal data on behalf of our clients in an engagement – for example data in systems we build or operate – the client is the controller and we are the processor. In that case the client's privacy policy and our data processing agreement with the client apply, not this policy.

Processing follows the Norwegian Personal Data Act and the General Data Protection Regulation (GDPR). Cookies are also governed by section 3-15 of the Norwegian Electronic Communications Act, and electronic marketing by section 15 of the Norwegian Marketing Control Act.

What we process, why and on which legal basis

We only process data we need for a specific purpose. The table shows the purposes, the data and the legal basis under Article 6 GDPR.

Purposes, data and legal basis
PurposeDataLegal basis
Running and securing the website – serving pages, detecting errors and preventing abuse.IP address, browser type, device, URL visited, referring page and time, in technical logs.Legitimate interest (Art. 6(1)(f)) in a secure and stable website.
Replying to enquiries via forms, email or phone, and booking meetings.Name, email, company, job title and phone number if provided, what you write to us, and the page you submitted the form from.Steps taken at your request before a possible contract (Art. 6(1)(b)), and legitimate interest (Art. 6(1)(f)) in replying to and following up business enquiries.
Client and supplier relationships – entering into and performing agreements, communicating, invoicing.Contact details and role of contact persons, correspondence, meeting notes, agreements and invoicing data.Legitimate interest (Art. 6(1)(f)) in managing the agreement with the organisation you represent, contract (Art. 6(1)(b)) where you are a party yourself, and legal obligation (Art. 6(1)(c)) under the Norwegian Bookkeeping Act.
Marketing and invitations – newsletters, articles and events for business contacts.Name, email, company, job title, interests you have shared, and whether our emails are opened and links clicked.Consent (Art. 6(1)(a)) where the Marketing Control Act requires it. Otherwise legitimate interest (Art. 6(1)(f)), for example towards existing clients about similar services. You can always opt out.
Analytics and improvement of the website with Google Analytics and HubSpot.Page views, clicks, form submissions, approximate location, device, browser, referral source and random identifiers in cookies.Consent (Art. 6(1)(a), cf. section 3-15 of the Electronic Communications Act). Without consent: see the Google Consent Mode section below.
Measuring and targeting ads on LinkedIn.Visits to our pages linked to a LinkedIn identifier, URL, referring page, IP address, device and browser data.Consent (Art. 6(1)(a), cf. section 3-15 of the Electronic Communications Act).
Legal claims – establishing, exercising or defending claims.Data relevant to the claim.Legitimate interest (Art. 6(1)(f)).

Where we rely on legitimate interest, we have assessed that our interest outweighs your privacy interests, among other things because the data is limited, relates to your professional role and is used as you would reasonably expect. You can ask for the assessment and you can object (see “Your rights”).

You are not obliged to give us personal data. Without contact details, however, we cannot reply to you, and without the necessary data we cannot enter into or perform agreements.

We do not ask for special categories of personal data, such as health data. Please do not send such data in forms or emails.

Cookies and tracking

Cookies are small files stored in your browser. Without consent we only store or read cookies that are strictly necessary. Analytics, functionality and marketing cookies are set only after you consent in the banner, and you choose each category separately. Declining is as easy as accepting.

You can change or withdraw your consent at any time with the “Cookie settings” button at the bottom of every page, or with the button below. Once you withdraw consent, we stop setting new cookies in that category. You can also delete existing cookies in your browser settings.

Cookies on incrementi.no
NameProviderPurposeCategoryDuration
incrementi_localeIncrementiRemembers whether you chose Norwegian or English.Necessary1 year
__hs_cookie_cat_prefHubSpotStores the categories you have consented to.Necessary6 months
__hs_initial_opt_inHubSpotStops the banner from reappearing in the same session after a choice.Necessary7 days
__hs_opt_outHubSpotRemembers that you declined tracking.Necessary6 months
__hs_do_not_trackHubSpotStops HubSpot from sending tracking data.Necessary6 months
__hstcHubSpotMain visitor statistics cookie: domain, time of first, previous and current visit, and session count.Analytics6 months
hubspotutkHubSpotIdentifies the visitor and links visits to a submitted form.Analytics6 months
__hsscHubSpotCounts page views in a session.Analytics30 minutes
__hssrcHubSpotDetects whether the browser has been restarted.AnalyticsSession
_gaGoogleDistinguishes visitors in Google Analytics.Analytics2 years
_ga_2G6DJVNXDHGoogleKeeps session state in Google Analytics 4.Analytics2 years
li_sugr, bcookie, lidcLinkedInIdentifies the browser and routes traffic for the LinkedIn Insight Tag.Marketing1 day–1 year
UserMatchHistory, AnalyticsSyncHistoryLinkedInSyncs identifiers for ad measurement and targeting.Marketing30 days
li_fat_idLinkedInLinks a click on a LinkedIn ad to a visit to our site.Marketing30 days

Durations are set by the providers and may be changed by them. Providers may also set technical cookies with other names for the same purposes.

Google Consent Mode

We use Google Tag Manager with Google's consent mode. Before you make a choice, and if you decline analytics or marketing, the Google tag does not set or read cookies for those purposes. It may still send simple cookieless signals to Google, such as that a page was viewed, the time, browser type, consent state and approximate region. Google uses these signals for aggregated, modelled statistics and states that IP addresses are not stored in Google Analytics 4. Link parameters from ad clicks may also be carried in the URL as you move between pages.

The legal basis for this is our legitimate interest in understanding use of the website at an aggregate level. You can object by contacting us, or block the signals with a content blocker in your browser.

LinkedIn Insight Tag

If you consent to marketing, HubSpot loads the LinkedIn Insight Tag. It lets us measure the effect of LinkedIn ads and reach people who have visited the website. We only see aggregated statistics, never who you are. For the collection and transfer to LinkedIn, we and LinkedIn Ireland Unlimited Company are joint controllers. LinkedIn is independently responsible for its further use of the data, and you can exercise your rights against either of us. See LinkedIn's privacy policy and the ad settings in your LinkedIn account.

HubSpot tracking and form submissions

If you have consented to analytics and submit a form, HubSpot may link earlier and later visits to the website to your contact details. We use this to understand what you are interested in, so our follow-up is relevant. Without consent, only what you submit is recorded.

Who we share data with

We do not sell personal data or share it with others for their own marketing. We use these providers as processors under written data processing agreements. They may only use the data on our instructions:

Processors
ProviderServiceStorage and transfer
Vercel Inc.Hosting and delivery of the website, technical logs and the form endpoint.Global content delivery network, US company.
HubSpot Ireland Ltd. (HubSpot, Inc.)Forms, contact and client register (CRM), email, visitor analytics, cookie banner and video on some pages.Data is stored in HubSpot's EU data centre in Germany. Access from the US may occur for operations and support.
Google Ireland Ltd. (Google LLC)Google Tag Manager and Google Analytics 4.EEA and US.
Microsoft Ireland Operations Ltd.Email, documents and meetings (Microsoft 365).EEA, with possible access from the US for operations and support.

For the LinkedIn Insight Tag, LinkedIn is a joint controller, not a processor (see above).

We may also share data with companies in 99X Group when they contribute to a client engagement or a sales process, with our accountant and auditor, with advisers when needed, and with public authorities when required by law. If all or part of the business is sold or merged, the data may be transferred to the new owner, who must comply with this policy.

Transfers outside the EEA

Some providers are US companies or use sub-processors outside the EEA. We only transfer personal data outside the EEA when the transfer has a lawful basis under Chapter V GDPR:

  • EU–US Data Privacy Framework: the European Commission's decision that the US provides adequate protection. It also applies in Norway through the EEA Agreement. Vercel, HubSpot, Google, Microsoft and LinkedIn are certified under the framework.
  • EU Standard Contractual Clauses with supplementary measures, such as encryption, where the framework does not cover the transfer.

Contact us at espen.slyngstad@incrementi.no if you would like a copy of the safeguards we use.

How long we keep data

We do not keep data longer than the purpose requires. When the retention period ends, we delete or anonymise the data.

Retention
DataRetention
Technical logs at our hosting providerA short time, normally no more than 30 days.
Enquiries that do not lead to a client relationshipUp to 24 months after the last contact.
Contact persons at clients, suppliers and partnersFor as long as the relationship lasts, and up to 24 months after the last contact.
Accounting records, such as invoices and agreementsFive years after the end of the financial year, as required by section 13 of the Bookkeeping Act.
Marketing recipientsUntil you opt out, or after 24 months without activity.
Marketing opt-outsFor as long as needed to respect the opt-out.
Analytics data in Google AnalyticsUp to 14 months.
CookiesSee the table above.

Data may be kept longer if needed to establish, exercise or defend a legal claim.

Your rights

You have the right to:

  • access the data we hold about you and get a copy (Art. 15),
  • rectify incorrect or incomplete data (Art. 16),
  • erase data when we no longer have grounds to process it (Art. 17),
  • restrict processing, for example while we assess a request for rectification (Art. 18),
  • receive data you have given us in a machine-readable format, when processing is based on consent or contract (Art. 20),
  • object to processing based on legitimate interest (Art. 21). If you object to direct marketing, we always stop,
  • withdraw consent at any time, without affecting processing before the withdrawal (Art. 7(3)).

Send your request to espen.slyngstad@incrementi.no. We reply without undue delay and within one month at the latest. If the request is complex, the deadline may be extended by up to two months, and we will tell you if it is. It is free of charge. We may ask you to confirm your identity before we disclose or delete data. Every marketing email also has an unsubscribe link.

We do not make decisions based solely on automated processing that have legal or similarly significant effects on you (Art. 22).

Complaints to Datatilsynet

If you believe we process personal data in breach of the rules, you can complain to the Norwegian Data Protection Authority (Datatilsynet). We would appreciate the chance to put things right first, so please contact us.

Datatilsynet, Postboks 458 Sentrum, 0105 Oslo, Norway. Phone +47 22 39 69 00. datatilsynet.no. If you live or work in another EEA country, you can also complain to the supervisory authority there.

How we protect data

We use technical and organisational measures to protect data: encrypted transfer (HTTPS), access control so that only those who need the data can access it, data processing agreements with providers, and procedures for handling incidents. Our deliveries are covered by 99X's certified management systems for information security (ISO/IEC 27001) and privacy (ISO/IEC 27701).

If a personal data breach occurs, we notify Datatilsynet within 72 hours when the rules require it. If the breach is likely to result in a high risk to you, we will also notify you.

Children, links and changes

Our website and services are aimed at businesses, not children, and we do not knowingly collect data about children.

The website links to other websites, such as LinkedIn, 99x.io and Google Maps. We are not responsible for how they process personal data. Please read their privacy policies.

We update this policy when our processing changes. The date at the top shows when it was last changed. If there are material changes that affect you, we will let you know on the website or directly, and ask for new consent where needed.